Create your first study

Step-by-step

1. Open Dashboard and select New Study.
2. Enter a study title, product name, price point, and target market context.
3. Describe the concept in plain commercial language so downstream outputs have strong context.
4. Save the study and review the empty room placeholders before proceeding.

Best-practice notes

• Use a specific product name instead of a generic working title.
• Add competitor context early so pricing and positioning guidance are more useful.