Use room metrics to compare purchase intent, trust, clarity, and persuasive channels across segments.
Simulation · 7 min read
Step-by-step
Open the room results section after a run.
Review purchase likelihood and trust for each room.
Compare which proof or channel unlocked the strongest response.
Use the differences to prioritise segmentation and messaging.
Best-practice notes
Do not average away strong room differences.
Use room-level divergence to guide launch sequencing.
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